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Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports... Read More >>
The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates... Read More >>
This monograph studies multi-member households or, more generally, socio-economic groups from a purely theoretical... Read More >>
The theory of the firm did not exist, in any serious manner, until around 1970. Only then did the current theory... Read More >>
Qu'est-ce que des vaches sculptées en bois d'une petite entreprise... Read More >>
reference book for NET/SET/Ph.D Entrance test Read More >>
This book employs different parametric and non-parametric panel data models which have been used in history of developed... Read More >>
Using a simple framework based on seven scientifically tested steps, Think Small lays bare the groundbreaking findings... Read More >>
reference book for Net/Set/Ph.D Entrance test Read More >>
Presenting the dynamic laws of economic quantities, this book tackles one of the core difficulties of current economic... Read More >>
Reports on trends and developments in trade, investment and regional integration in the Asia-Pacific region; emerging... Read More >>
Gründe für das Studium der Wirtschaftswissenschaften gibt es viele; manchmal hat bei der Entscheidung auch der Zufall... Read More >>
Encourage your students to think like an industry professional. This book is known for its accessible step-by-step... Read More >>
Executives can no longer predicate international growth strategies on the assumption that globalization will continue... Read More >>
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?... Read More >>