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The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the... Read More >>
Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities... Read More >>
Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty... Read More >>
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting... Read More >>
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts... Read More >>
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly... Read More >>