Business innovation books

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Lessons and insights into how IP is inspiring and fuelling the next wave of high growth  Read More >>

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic,...  Read More >>

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this...  Read More >>

This book analyses the important role of agribusiness and rural enterprises in economic growth and development....  Read More >>

Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers...  Read More >>

Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear explanations...  Read More >>

Migrant Entrepreneurship delivers an understanding of up-to-date knowledge on the topic of migrant entrepreneurship,...  Read More >>

Ensuring an efficient and agile information system in organizations is a real challenge. Only an agile IT strategy...  Read More >>

This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas...  Read More >>

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0....  Read More >>

Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers...  Read More >>

Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear explanations...  Read More >>

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this...  Read More >>

This book advances new views on higher education design, steps beyond prevailing problems and perspectives, and...  Read More >>

Startup Guide Lagos gives readers an in-depth into the city and region's startup ecosystem, and is filled with valuable...  Read More >>

Startup Guide Kigali is full of valuable resources for entrepreneurs, insight into impact-driven initiatives and...  Read More >>

Inside, you'll learn what is Affiliate Marketing, how to get started and how to maximize profits.  Read More >>

A major new edition of a classic work by one of the world's leading writers on business. ______________________________...  Read More >>

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Any business transaction or internal proposal to begin or terminate an R&D project in which innovative projects...  Read More >>

This book examines the FinTech revolution from a data privacy perspective. By adopting this approach, the book identifies...  Read More >>

The proven, effective strategy for reinventing your business in the age of ever-present disruption  Read More >>