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Ein bewusster Umgang mit Daten ist für Unternehmen wichtiger denn je: Sie fördern Innovation in Geschäftsmodellen,... Read More >>
Es lädt die Leser ein, sich den existenziellen und psychologischen Konsequenzen der KI zu stellen und eine kritische... Read More >>
Motivated by the possibilities afforded by AI in organizational contexts of use, as well as by the challenges associated... Read More >>
With critical insights, practical tools, and compelling case studies, this book empowers students, scholars, executives,... Read More >>
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and... Read More >>
This book explores all aspects of innovation, including funding, business strategies, and real-world uses for game-changing... Read More >>
This book analyzes digital transformation in organizations through digital strategy, digital capability, and digital... Read More >>
The two-volume set LNCS 15836 and 15837 constitutes the proceedings of the 30th International Conference on Applications... Read More >>
This book constitutes the refereed proceedings of the 15h International Symposium on Business Modeling and Software... Read More >>
This volume constitutes the revised selected papers of 3rd International Conference on New Media Pedagogy, NMP 2024,... Read More >>
Learn Flash in just 24 lessons of one hour or less -- now fully updated and revised An easy-to-read, well-organized... Read More >>
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In einer Arbeitswelt, die von digitaler Transformation, hybriden Strukturen und steigendem Informationsbedarf geprägt... Read More >>
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation... Read More >>
Die digitale Transformation verändert viele Organisationen durch den Einfluss von künstlicher Intelligenz (KI) und... Read More >>
The sixteen-volume set, CCIS 2282-2297, constitutes the refereed proceedings of the 31st International Conference... Read More >>
Transform your B2B product onboarding into a bridge to lasting customer success. Why do some B2B products achieve... Read More >>
The two-volume set CCIS 2581 and 2582 constitutes the refereed proceedings of the 26th International Conference... Read More >>
This two-volume set, LNCS 15672 and LNCS 15673, constitutes the refereed proceedings of the 13th International Conference... Read More >>