Overview

A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligence Ninety-nine percent of businesses surveyed say that data and AI are a top priority—but two-thirds admit to feeling stuck. What most leaders miss is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there. Data Inspired shows that the secret isn't to be more data-driven—it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with this book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency. Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.

Full Product Details

Author:   Sebastian Wernicke
Publisher:   Georgetown University Press
Imprint:   Georgetown University Press
Weight:   0.503kg
ISBN:  

9781647127183

ISBN 10:   1647127181
Pages:   346
Publication Date:   02 June 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Why This Book? Part 1: The Data Revolution Has Only Just Begun 1. Data-Driven or Data-Frustrated? 2. Hype, Doubt, and Substance Part 2: ""Just Add Data"" Won't Do the Trick 3. Three Myths about Data 4. The Data-Resistant Mind 5. Building the Cultural Foundation Part 3: The Five Action Areas of Data-Inspired Success 6. Metrics: Steering without Surrendering Control 7. Complex Decisions: Better with Data but Not Easier 8. Decision Rules: Scaling Judgment 9. Machine Learning: Automating Insight 10. Artificial Intelligence: Teammate or Turning Point? Part 4: Achieving Lasting Transformation 11. Purpose First, Data Second 12. The Four Fatal Traps 13. From Data Fatigue to Data Inspiration 14. The Data-Inspired Manifesto Part 5: Toolbox 15. Refreshing Data Literacy Essentials 16. Designing Roles and Responsibilities 17. Crafting the Strategic Action Plan 18. Prioritizing Use Cases for Maximum Impact 19. Uncovering the Real Problem 20. Planning Cross-Functional Projects Author's Note Acknowledgments Notes Index About the Author

Reviews

Author Information

Sebastian Wernicke, PhD, is a partner at Oxera Consulting, one of Europe's oldest economics and finance consultancies, where he leads the data science and artificial intelligence practice. For two decades, he has guided global organizations to achieve transformative results with data and AI. His three TED Talks on data and decision-making have been viewed by millions worldwide.

Tab Content 6

Author Website:  

Countries Available

All regions