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Daily headlines warn American workers that their retirement years may be far from golden. The main components of... Read More >>
The Sacred Santa is an inquiry into the religious dimension of postmodern culture, seriously considering the widespread... Read More >>
A compelling look at a new class of the affluent-the middle-class millionaires-whose attitudes and values are influencing... Read More >>
In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class... Read More >>
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This study focuses on introducing behavioral components and social context into economic models and includes three... Read More >>
Management-science or management-art? This text addresses this question through a philosophy of an art-related management... Read More >>
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social... Read More >>
"The effect of the country of origin of a product is an important influence in consumers' product evaluations and... Read More >>
On the one hand, the Internet increases information transparency for consumers - they are now able to obtain objective,... Read More >>
This book offers a broad perspective on the economics of expectations. Experimental studies are used to analyse... Read More >>
Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality... Read More >>
"Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, ""Richistan""... Read More >>
The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing... Read More >>
"The follow-up to the groundbreaking bestseller ""Emotional Branding"" presents a powerful new concept from renowned... Read More >>
This book investigates how organizations can be designed for efficiency. Strategy, structure, boundaries and the... Read More >>
This cold-turkey confession by an award-winning journalist follows her progress--and inevitable relapses--over an... Read More >>