Overview

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the ""instrument"" companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. Follow-up to Emotional Branding-50,000 copies sold in nine languages Insider's look at creating powerful, compelling brands and identities Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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9781581154689

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Reviews

Create surprise, passion, and excitement, a sense of community between a company and its customers--its promoted stakeholders. Build a sense of purpose which both can be proud of. This is what emotional branding is all about! -- Patrick Gournay

""A must-read by all global managers. Gobe recognizes that it is not distribution that creates a global brand, but connecting with a universal emotional need...This is the most useful book on branding I have ever read."" -- Joseph Plummer ""An inspirational tool in understanding the complexity of today's markets."" ""Create surprise, passion, and excitement, a sense of community between a company and its customers--its promoted stakeholders. Build a sense of purpose which both can be proud of. This is what emotional branding is all about!"" -- Patrick Gournay ""Emotional Branding is worth more than a whole shelf full of books on brand strategy."" ""Gobe's book is of significant value to marketers and anyone wishing to be a success in business today.""

Author Information

Marc Gobe is the cofounder and former CEO of Desgrippes Gobe, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gobe has received numerous design awards from publications and institutions including ID, Interiors, and Graphis magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist on BusinessWeek.com and the author of three previous books, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007). He lives in New York City.

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