Overview

Tina Corner - Stolz has been driven by one mission for almost two decades: creating such an exquisite Member Experience (MX) for her peer advisory councils (PaCs) that, year after year, members wouldn’t think twice about renewing. And she succeeded. A veteran of the peer group industry who sold her franchise for the highest multiple ever recorded and has trained and mentored hundreds, Tina cracked the code for MX as well as for how to skillfully moderate PaCs. She’s been teaching other driven entrepreneurs her formula for success through her Peer Advisory Council Academy since 2019, and now she shares her secrets in Your Seat at the Table: How to Create and Run a Peer Advisory Council. The peer group space is competitive while being fraught with confusing terminology and lacking in organization and standards. As Tina says, it’s still in the “Wild-West stage.” If you’re going to attempt to navigate this precarious terrain, you’ll need a guide who can help you avoid some of the most common mistakes and missteps. Your Seat at the Table: How to Create and Run a Peer Advisory Council is a how-to book that combines Tina’s deep knowledge and experience, along with cautionary tales and tales of triumph. And she does it all in an easy-to-read style that demystifies the jargon and presents everything you need to know, do, and decide, step by step, before you sign your first member and all the way through to selling your profitable business or winding it down. Tina Corner - Stolz will show you why your seat at the table — the moderator’s seat — is key to creating a level of experience for your members that’s incomparable. And she’ll tell you who else and what else you need for your PaC business to be pr profitable. If you’re someone who doesn’t want to reinvent the wheel, this book is for you.

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TINA CORNER-STOLZ started in the peer-group franchise space nearly 20 years ago, quickly becoming a top-five franchise globally and later selling her franchise for the highest multiple ever recorded. In 2014, she unleashed the secrets of the industry in her first book and the first book ever on the topic, Sit Down! Speak Up! Cash In! A CEO’s Guide to Peer Groups, and in 2019 she launched her Peer Advisory Council Academy, which has become the go-to training program for people serious about creating and moderating profitable peer advisory councils (PaCs). She shares her wisdom about moderating successful peer advisory councils in her second book, Your Seat at the Table: How to Create and Run a Peer Advisory Council. Tina is a graduate of the University of Missouri and the INSEAD and Harvard executive programs. She and her husband, Scott, split their time between St. Petersburg, Florida, and the Lake of the Ozarks.

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