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OverviewThis dynamic book teaches an effective communications style that will increase the reader's professionalism and ensure a successful future in the field of cosmetology. Anecdotes and vignettes of salon situations give readers a sense of real-life routines in the cosmetology setting. Checklists, worksheets and chapter-end summaries help improve reader retention of key concepts. Full Product DetailsAuthor: Leslie Edgerton (Salon Owner)Publisher: Cengage Learning, Inc Imprint: Milady Publishing Co Edition: New edition Dimensions: Width: 18.70cm , Height: 1.00cm , Length: 23.50cm Weight: 0.318kg ISBN: 9781562530587ISBN 10: 1562530585 Pages: 161 Publication Date: 01 October 1991 Audience: Adult education , General/trade , Further / Higher Education Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsIntroduction. Ambiguous Terms: How to Reach Common Definitions. The Client Talks in Many Ways: Sometimes What Someone Says is Not What She is Saying. How to Establish Yourself as the Authority: Even if it s Your First Day Out of School. How to Structure the Consultation. How to Use Magazine Photos and Other Visual Aids. How to Convince Your Client to Change Her Style. Avoiding the Pitfalls of Overselling. How to Convince the Client to Send You Her Friends. Where the Money Is: Extra Services, How to Sell Perms, Color, and Other Services. How to Convince Your Client to Use the Professional Products. How to Build a Full Booking in Three Months or Less. How to Use Everything You ve Learned. "Introduction. Ambiguous Terms: How to Reach Common Definitions. The Client Talks in Many Ways: Sometimes What Someone ""Says"" is Not What She is Saying. How to Establish Yourself as the Authority: Even if it""s Your First Day Out of School. How to Structure the Consultation. How to Use Magazine Photos and Other Visual Aids. How to Convince Your Client to Change Her Style. Avoiding the Pitfalls of Overselling. How to Convince the Client to Send You Her Friends. Where the Money Is: Extra Services, How to Sell Perms, Color, and Other Services. How to Convince Your Client to Use the Professional Products. How to Build a Full Booking in Three Months or Less. How to Use Everything You""ve Learned." Author InformationSalon owner Leslie Edgerton, is a 16-time winner of state hairstyling championships in Indiana, Illinois, and Michigan. A successful hairstylist and designer for 25 years, including platform work for Clairol, Edgerton has written articles for and has had his designs appear in Braids, Bridal Trends, National Beauty School Journal, Kiwanis, and other magazines, and on television (PM Magazine and Cox Cable). Tab Content 6Author Website:Countries AvailableAll regions |
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