Overview

YES YES YES is built on a simple but largely unspoken truth. Behind every yes is a love story. Before people buy, follow, commit, or choose, they move through the same emotional rhythm as seduction. Attention sparks before logic. Trust forms before proof. Commitment arrives only when pressure disappears. Persuasion and seduction do not share language. They share timing. Across sales, leadership, branding, politics, and culture, YES YES YES reframes persuasion as choreography rather than tactics, presence rather than pressure. Those who are chosen do not convince harder. They pace emotion. They manage tension. They know when to advance and when to retreat. This is not a book about closing deals. It is a book about opening people. Structured around the natural beats of persuasion which mirror the beats of seduction, YES YES YES shows how influence begins before words, survives beyond arguments, and deepens through restraint rather than force. It replaces: - scripts with rhythm - urgency with sequence - explanation with gravity Most people fail at persuasion because they speak at the wrong moment. This is a playbook for: - being chosen without chasing - earning trust without pressure - shaping rooms instead of fighting them You were never missing technique. You were missing timing. YES YES YES is not a book you finish. It is a book you return to, as perception sharpens and context changes.

Full Product Details

9781834384863

Table of Contents

Reviews

Author Information

Jeff Purser is a communications strategist, sales advisor and film producer whose career has centred on one question: why do people say yes? Across media, sport and entertainment, he has negotiated partnerships, built audiences and launched brands for organisations including the South Sydney Rabbitohs, Optus and the Sydney Olympic Games. He has also coached and advised senior executives at major publishers, including News Corporation and Fairfax, where persuasion is tested in real time. As a producer, his work ranges from the commercial hit Fat Pizza to the Sydney Film Festival audience award winner Cedar Boys. After decades inside high-pressure conversations he observed the same pattern repeat: decisions rarely change through argument but through timing. YES YES YES presents a framework for influence that shapes belief before words are spoken.

Tab Content 6

Countries Available