Overview

'Weblogging' or ‘blogging’ has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a ‘citizen journalist’, a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published ‘book’.

Full Product Details

Author:   Sarah Pedersen (The Robert Gordon University in Aberdeen, UK)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.300kg
ISBN:  

9781843345831

ISBN 10:   1843345838
Pages:   162
Publication Date:   09 June 2010
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Acknowledgements About the author Chapter 1: Introduction What is a blog? Early research on the blogosphere Research on the British blogosphere The aim of this book Chapter 2: The journal blog: a traditional form mediated by the Internet The diary genre The online diary Chapter 3: The journalism motivation Letters to the editor Making your voice heard: citizen journalism Mainstream media response Redressing the mainstream media Blogging politicians Blogging as creative writing Chapter 4: Beneficial blogging The blogging personality Letting it all out Positive feedback from readers Keeping in touch with friends Finding new friends Chapter 5: Do privacy concerns impact on blogging motivations? Secret from friends and family Secret from employers Chapter 6: The money motive Advertising Blooks Chapter 7: Blogs as tools Blogs as tools for teaching and learning Academic blogs Information gathering Chapter 8: Doing it for different reasons I: women’s motivations for blogging Male dominance Women’s motivations for blogging Blogroll differences Chapter 9: Doing it for different reasons II: Americans and Brits Demographic differences Perceptions of blogging Satisfactions from blogging Blogroll differences Note Conclusions Bibliography Index

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Author Information

Dr Sarah Pedersen is a Reader in the Department of Communication, Marketing and Media, The Aberdeen Business School, at The Robert Gordon University in Aberdeen, where she is Course Leader of the MSc in Publishing Studies. Her research and teaching interests include computer-mediated communication, media history and gender and the media and she has published extensively on the subjects of UK blogging, women and blogging and women’s use of mass media. She is currently the Chair of the UK Association for Publishing Education (UK APE).

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