Overview

Are you striving to excel in the competitive world of business-to-business sales? Regardless of whether you are new to the industry or already a high achiever, 'What You Already Know & Don't' will intrigue, inspire, and equip you with a detailed roadmap to sustained sales success. Discover the robust sales methodologies presented in a step-by-step playbook. Immerse yourself in practical strategies, riveting business stories, and insightful lessons that distinguish the elite salespeople from the rest. Each nugget of knowledge gained from this book could be the key to unlocking your financial aspirations and career dreams. Elevate your sales skills to the next level and transform your sales trajectory with What You Already Know & Don't.

Full Product Details

9780975662021

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Reviews

"What a delight it was to read What You Already Know & Don't... I came away energized and believing even I could succeed in B2B sales! Thanks for the privilege of diving into your creative and powerfully practical guidebook. I can happily say I devoured it cover to cover and LOVED it. THIS BOOK MUST BE PUBLISHED! Joseph Michelli - The Author of #1 New York Times Best Sellers: The Starbucks experience, The New Gold Standard 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz Carlton Hotel Company, How to Drive Delight the Mercedes Benz Way. What Readers Are Saying About What You Already Know and Don't: ""Brilliant lessons to adopt. We will be implementing them in our business."" ""I loved reading this book; it's concise, practical and reflects real-life experience."" ""You are a brilliant writer. I especially appreciate your crisp and accessible writing style, your use of vignettes, and the layout around the 'plays' that B2B salespeople need to run in the context of the playbook's success formula."" ""I loved how you talked about trust and how that is earned."" ""What an excellent companion for B2B sales lessons and success."" ""I really liked tapping into the years of experience reflected in the real-life stories demonstrating each lesson."" ""Exploring the methods of capturing customer insights including AI was fascinating""."

Author Information

Following his retirement from professional football at the young age of 22, Aaron has worked in the fields of Business Sales and Business Sales Management for 30 years. He began his sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group. Aaron has been a spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in 2020. Aaron features in New York Times Best Selling Author Joseph Michelli's: Customer Magic, The Macquarie Way. Aaron is also the author of the football-focused autobiography 'What It Takes'. Aaron is married to Julie, and they have two children, Sean, and Megan. He resides in Perth, Western Australia.

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