Overview

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them. In this book, we explore how Virtual Natives are deploying the new technologies driving the virtualized world; how relationships and work habits are being virtualized; ten main Virtual Native-led behaviors that are upending work and culture; and how Virtual Natives are evolving their expertise into a full-blown economy. This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language. To understand the future, listen to Virtual Natives.

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"Catherine D. Henry is a US-based futurist and corporate strategist advising some of the world's largest brands on how technology is disrupting business, media, entertainment, and culture, and how to transition to a 3D web. A specialist in frontier technologies with twenty years as a global institutional advisor, she is a leading African American female in technology and an engaging keynote speaker who holds an MBA in marketing, an MA in economics, and speaks five languages. She has been recognized by Campaign and Ad Age magazines as a leader in Web3 advertising and media (2023). Leslie Shannon is a Silicon Valley-based futurist. As the Head of Trend and Innovation Scouting for Nokia, she identifies and analyzes tech disruptions and opportunities for the telecommunications industry, including 5G-powered developments in robotics, drones, visual analytics, cloud gaming, and especially augmented and virtual reality, the foundations of the Metaverse. She holds degrees from the University of Virginia and Yale, is a five-time Jeopardy! champion, and does all her daily fitness work in virtual reality. Leanne Woodward has always wondered what was happening elsewhere. In someone else's story, in some other universe. Now she spends her days immersed in fantastical, dark, and thrilling tales. She's been behind the microphone for more than thirty years, working in radio as well as on commercial voice-over projects. Her theater and improv experience bring risk-taking, emotion, and depth to her performances. She loves learning accents and languages-currently, French! When not narrating, Leanne explores the ""real"" world with hikes into the wild and dangerous culinary experiments."

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