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Full Product Details

Author:   Landry Signe
Publisher:   Rowman & Littlefield
Imprint:   Brookings Institution
Dimensions:   Width: 15.40cm , Height: 2.50cm , Length: 22.40cm
Weight:   0.499kg
ISBN:  

9780815737384

ISBN 10:   0815737386
Pages:   360
Publication Date:   28 April 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Contents Illustrations Acknowledgments 1. The Evolution of African Economies and Their Tremendous Business Potential 2. Africa's Consumer Markets and Distribution Transformation and Potential 3. Africa's Agriculture and Food Industry Transformation and Potential 4. Africa's Information and Communications Technology Transformation and Potential 5. Africa's Manufacturing and Industrialization Transformation and Potential 6. Africa's Oil and Gas Transformation and Potential 7. Africa's Tourism Transformation and Potential 8. Africa's Banking Transformation and Potential 9. Africa's Infrastructure and Construction Transformation and Potential Conclusion: Seizing the Tremendous Business Potential of Africa by 2050 Notes References Index

Reviews

Landry Signe's seminal book, Unlocking Africa's Business Potential, remarkably outlines why African markets could be at the top of the agenda for global business and entrepreneurs, and which strategies business and policymakers should adopt to improve governance of the economy and make business effectively contribute to Africa's economic transformation and sustainable and shared development. We are in debt to Professor Signe. --Dr. Mo Ibrahim, founder and chair, Mo Ibrahim Foundation Africa is home to many of the world's fastest growing and most profitable markets. In Unlocking Africa's Business Potential, Landry Signe offers a thought-provoking, powerful, and compelling guide for any global business leader interested in understanding the incredible transformation taking place and turning the enormous opportunities into high impact returns to all stakeholders. --Paul Polman, co-founder and chair of IMAGINE, former CEO of Unilever, and co-founder of the Global Commission on Business and Sustainable Development Unlocking Africa's Business Potential is an outstanding and well-researched book that all business and policy leaders interested in Africa must read. Landry Signe presents winning business and investment opportunities and strategies in Africa's most promising sectors during an era of shifting global policies and rapidly changing markets. Signe does an exceptional job of highlighting the key political, demographic, and economic trends that make it an imperative for companies to look to Africa to grow and expand their businesses. --Florizelle Liser, president and CEO, Corporate Council on Africa

"Landry Signé's seminal book, Unlocking Africa's Business Potential, remarkably outlines why African markets could be at the top of the agenda for global business and entrepreneurs, and which strategies business and policymakers should adopt to improve governance of the economy and make business effectively contribute to Africa's economic transformation and sustainable and shared development. We are in debt to Professor Sign"" —Dr. Mo Ibrahim, founder and chair, Mo Ibrahim Foundation ""Unlocking Africa's Business Potential insightfully guides entrepreneurs, investors, and policy leaders to new realities of profitable businesses in African economies, which are also a powerful force for good. Landry Signé's evidence-based and powerful insights showcase and confirm that he is simply the best, brightest, and most passionate of his generation when it comes to enlightening the world with the fascinating transformation and potential of African economies."" —H. E. Prof. Ameenah Gurib-Fakim, 6th president of the Republic of Mauritius ""Africa is home to many of the world's fastest growing and most profitable markets. In Unlocking Africa's Business Potential, Landry Signé offers a thought-provoking, powerful, and compelling guide for any global business leader interested in understanding the incredible transformation taking place and turning the enormous opportunities into high impact returns to all stakeholders."" —Paul Polman, co-founder and chair of IMAGINE, former CEO of Unilever, and co-founder of the Global Commission on Business and Sustainable Development ""Unlocking Africa's Business Potential is an outstanding and well-researched book that all business and policy leaders interested in Africa must read. Landry Signé presents winning business and investment opportunities and strategies in Africa's most promising sectors during an era of shifting global policies and rapidly changing markets. Signé does an exceptional job of highlighting the key political, demographic, and economic trends that make it an imperative for companies to look to Africa to grow and expand their businesses."" —Florizelle Liser, president and CEO, Corporate Council on Africa"

Author Information

Landry Signé is a senior fellow in the Global Economy and Development program and Africa Growth Initiative at Brookings. He is a professor and founding co-director of the Fourth Industrial Revolution and Globalization 4.0 Initiative at the Thunderbird School of Global Management, distinguished fellow at Stanford University's Center for African Studies, chairman of the Global Network for Africa's Prosperity, and has been recognized as a World Economic Forum Young Global Leader.

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