Overview

This book focuses on typography in branding and explains in detail the basic techniques of typography stroke design and typeface graphic in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding. AUTHOR: Artpower International Publishing Co., Ltd. established in 2008, has always been focusing on book publishing related to art and design. Now, Artpower has become one of the most professional art and design book publishing agency in the Asia-Pacific region. Publications cover art, photography, fashion, graphics, furniture, architect, interior, landscape and etc. SELLING POINTS: . Presents a process-based approach to help beginners know the importance of font in brand design . A comprehensive visual collection of business cases provides readers a wealth of exercise material . Foundational concepts and techniques along with references of VI design teaches readers how to choose the appropriate fonts for different types of companies

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Artpower International Publishing Co., Ltd. established in 2008, has always been focusing on book publishing related to art and design. Now, Artpower has become one of the most professional art and design book publishing agency in the Asia-Pacific region. Publications cover art, photography, fashion, graphics, furniture, architect, interior, landscape and etc.

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