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Lhoussaine Alla is a professor in management sciences at the National School of Applied Sciences, and a researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent professor of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in Training Engineering, Professional Coaching and Mentoring young entrepreneurs. After a PhD thesis on creating value for the customer and its impact on the overall performance of companies, Prof. Lhoussaine Alla invested more in scientific research in marketing, through various scientific contributions in the form of participation in international conferences and symposia and scientific publications, in various themes inherent to Marketing (customer value creation, customer behaviour, e-marketing, customer experience, sales performance, Marketing Data Analytics, territorial marketing, territorial attractiveness, territorial economic intelligence, ...), finance (stock market performance, financial analysts, financing package, ...), entrepreneurship (entrepreneur profile, startups, entrepreneurial resilience, ...), tourism (tourist attractiveness, visitor behaviour, tourism, performance of tourist destinations, ...), logistics (SC, SCM, SSCM, Green SCM, logistics performance, ...). Prof. Lhoussaine ALLA is also (co)editor of the e-book ""Integrating Intelligence and Sustainability into supply chains. IGI Global. DOI: 10.4018/979-8-3693-0225-5"" and Publication Director of the scientific journal ""Managerial and Economic Alternatives - AME"", indexed on the IMIST portal. Prof. Lhoussaine ALLA is also (co)coordinator of many scientific events devoted to marketing research. As a scientific and educational accumulation, in his capacity as editor of numerous books, especially in collaboration with IGI Global, Prof ALLA has been able to mobilize a large community of imminent researchers and experts on a global scale, to share the fruits of their relevant and innovative research in the implementation, supervision, evaluation, control and reinvention of innovative solutions developed through data engineering and AI in marketing. He is co-editor of several collective works including: ""Integrating Intelligence and Sustainability in Supply Chains"", ""AI and Data Engineering Solutions for Effective Marketing"", ""Data Collection and Analysis in Scientific Qualitative Research"", Applying Qualitative Research Methods to Management Science, Utilizing Technology to Manage Territories, Sustainable and Intelligent Territorial Marketing and Entrepreneurship. Prof ALLA is the coordinator of a team of young researchers very dynamic and talented, with complementary profiles, creating a friendly space for high-level scientific research. Badr Bentalha teaches Supply Chain and Operations Management at National School of Business and Management - Fez, Sidi Mohamed Ben Abdellah University - Morocco. Dr. Bentalha investigates the structural dynamics and control of complex networks, applying his findings to supply chain management, Industry 4.0, risk analysis, and digital supply chains. His work emphasizes the intersection of supply chain management, operations research, industrial engineering, and digital technology. As a professor, he teaches undergraduate, graduate, and doctoral courses in operations management, supply chain management, logistics, management information systems, and strategic management. Through guest lectures, webinars, and scholarly presentations, he engages students and fosters an active learning environment. Professor Bentalha specializes in supply chain and operations management, operations research, and service management. He is passionate about integrating knowledge across disciplines to solve real-world problems. He has delivered numerous invited plenary talks, keynotes, and panel discussions at conferences and global webinars.

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