Overview

Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans--all of these can function as trademarks that distinguish your business and its services and products. So it's important to choose your marks carefully and protect them vigilantly. Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 13th edition includes the latest laws and court cases, including the U.S. Supreme Court's decision to allow registration of a disparaging phrase.

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9781413330090

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Reviews

Excellent step-by-step instructions for registering a mark, written in plain English with clear examples. Library Journal Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book. San Francisco Examiner Get tips to help you choose and protect a name, logo and other unique items that identify your company. Houston Chronicle Trademark, is a complete guide for small businesses and startups on how to choose a business name, how to register for nationwide protection of a trademark, how to secure a domain name, and how to deal with infringing use by others. The book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand instructions for most common legal branding issues. sirreadalot.org Author Comments: The key to business success in the 21st century is branding--creating a business persona that attracts and retains customers. Trademarks are the legal foundation for branding. Trademark law allows a business to get exclusive advantages within an industry and to pursue copycats. This book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understan, step-by-step instructions for most common legal branding issues.

Author Information

Stephen Fishman has dedicated his career as an attorney and author to writing useful, authoritative, and recognized guides on business, taxation, and intellectual property matters for small businesses, entrepreneurs, independent contractors, and freelancers. He is the author of 20 books and hundreds of articles, and has been quoted in The New York Times, Wall Street Journal, Chicago Tribune, and many other publications. Among his books are Every Landlord's Tax Deduction Guide, Deduct It! Lower Your Small Business Taxes, and Working for Yourself: Law & Taxes for Independent Contractors, Freelancers & Gig Workers of All Types, published by Nolo. He is a two-time recipient of the Independent Book Publishers Association's Benjamin Franklin Award.

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