Overview

"This book is an exploration of original, critical, and creative thinking through the lens of my creative philosophy. It delves into the very essence of what it means to be human and provides a rational, abstract, and methodical examination of reality. Philosophy, the love of wisdom, is the guiding principle behind this journey of reflection, self-expression, and enlightenment. THINK is a bold and inspiring call to free our minds and embrace original thinking. The philosophical approach that guides this book is designed to ignite a spark within us, to inspire and empower us to break free from the shackles of preconceived notions and legacy thinking that may hold us back. It is a call to embrace critical, original, and creative thinking on our own terms, so we can forge new paths forward. This is not just a book: It is a revolution for the mind. Innovation, disruptive creativity, and a nontraditional approach to marketing are hallmarks of Ivonne Kinser's work. As a result, she is widely recognized in the marketing industry as a thought leader on effective and disruptive marketing. Each year, Ivonne delivers dozens of keynotes at marketing industry conferences where she addresses problem-solving, disruptive creativity, and innovation in the hope of inspiring creative change through the art of deep, strategic, and creative thinking. As a seasoned marketing professional and accomplished author, Ivonne Kinser has dedicated over two decades to mastering the art of strategic, deep, critical, and creative thinking. Through her vast experience in both brand and agency settings, Ivonne has honed her skills to become a thought leader in innovative marketing. Passionate about inspiring others, she shares her wealth of knowledge and expertise to encourage individuals to unlock their full potential and think in transformative ways. Her approach to problem-solving and disruptive creativity has captivated audiences at numerous marketing industry conferences and continues to spark change in the industry. By harnessing the power of strategic thinking, Ivonne empowers individuals and teams alike to reach new heights of success and innovation. As a groundbreaking leader, Ivonne shattered glass ceilings by becoming the first Latina recipient of the DFW American Marketing Association's Lifetime Achievement Award. She has also earned a spot on the ""100 Most Influential Latinas in the United States"" list for two consecutive years and was honored with the coveted Changing the Game Award in the Brainwave category by the She Runs It organization in 2018. Recognized as one of the ""20 Women to Watch in Dallas Advertising,"" Ivonne's brilliance also shined when she was awarded the Shining Star Award by the American Advertising Federation. As the innovation lead for the Avocados From Mexico's brand, Ivonne led the innovation agenda that put Avocados From Mexico on Fast Company's list of Most Innovative Companies in the world, and at the top one in the branding category. Overall, her work has received more than 30 accolades and awards for creativity, innovation and high performance."

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9781962987394

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