Overview

A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you: Why storytelling is an essential part of being human. How to find and leverage the story in every situation. How to use story as a tool for positive social impact. How to craft your story in order to leave a lasting legacy.   Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.

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9781400228577

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Reviews

'The Story Edge is like your personal leadership coach. Whether you're leading yourself, your team, or connecting with customers, the combination of storytelling theories with real-world business scenarios is not just interesting--it's downright transformative. This book isn't just about understanding the power of story, it's about using it to create real success and a lasting legacy.' * AMY PORTERFIELD, Author of the New York Times Bestseller Two Weeks Notice * 'It's one thing to capture attention, but it's an entirely different power to hold it, and move it to action. In The Story Edge, Kindra does a masterful job showing readers how to do all three. (Chapters 7 and amp; 8 are packed with value.)' * TODD HERMAN, Author of The Alter Ego Effect and coach to Superstars like Kobe Bryant * 'This is it. The must-read book for leaders who want to succeed in a world that is changing at an impossible pace. The Story Edge is your guide to inspiring your team to reach new heights--all through the power of storytelling.' * KIM PERELL, Award-winning entrepreneur, investor and bestselling author of JUMP: Dare to Do What Scares You In Business and Life * 'This is the story: There's you at whatever point you are in your career, business or life. You have goals--you want a fulfilling life where you unlock potential and lead a team with authenticity and vision--but they feel a little out of reach. Then, you read this book. Suddenly, success doesn't just seem possible, it seems easy... You apply the storytelling principles Kindra teaches in The Story Edge and you achieve your goals. The end. If this is the story you're looking for, this is the book you need. The pivot in life starts now, thanks to Kindra Hall.' * MICHELLE CORDEIRO GRANT, Entrepreneur, investor, advisor, founder and CEO of GORGIE, founder of LIVELY * 'Whether it's pitching in the Shark Tank or creating a global cupcake brand, I've always believed storytelling is the essential ingredient to success. The problem? Not many people know howto use stories and even fewer know how to teach story skills... except Kindra Hall. The Story Edge is the groundbreaking guide for leaders to finally master this necessary skill and use it to achieve their own sweet success.' * CANDACE NELSON, Founder of Sprinkles Cupcakes, bestselling author, Guest Shark *

Author Information

Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought-after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products, and their individuality through strategic storytelling. What began as a chance encounter at age 13 with a storytelling cassette tape grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own. She was a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture. Kindra is a former Director of Marketing and VP of Sales and former Chief Storytelling Officer at SUCCESS Magazine. Today, Kindra’s work can be seen at Inc.com, Entrepreneur.com, SUCCESS, and more. Kindra’s message spans all industries, and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way. Kindra lives in Manhattan with her husband, young son, and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or in Central Park with her family.

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