Overview

This book uncovers the powerful mental patterns that influence how people invest, spend, and make business decisions. It bridges behavioral finance with consumer psychology, revealing how emotions, perception, trust, and storytelling drive both markets and marketing strategies. The book explains why investors follow trends, why customers choose brands, and how psychological triggers shape value, risk, and demand. With a strong focus on real-world thinking rather than theory, it helps readers understand decision-making from both sides-money and messaging. Designed for investors, entrepreneurs, and marketers, this book builds a mindset to influence markets intelligently and sustainably.

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9789375424291

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Author Information

As a young author below 18, I, Yash Vardhan Poddar, have written books that aim to inspire everyone in the realms of business and social topics. Through my writing, I strive to provide valuable insights and practical advice on navigating the complexities of the business world and societal relationships. My goal is to empower readers with the knowledge, skills, and confidence to achieve their goals and make a positive impact in their communities. I'm passionate about sharing my ideas and experiences to motivate others, and I hope that my books will serve as a catalyst for positive change. I'm excited to share my thoughts and insights with readers, and I look forward to inspiring others through my writing.

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