Overview

James W. Bushnell began his career selling coins from a card table on Chicago's Maxwell Street in the late 1950s. Six decades later - having built dealerships in Illinois and Florida and witnessed every major precious metals market cycle from $35-an-ounce gold to record highs - he has distilled a lifetime of hard-won knowledge into one essential guide for everyday buyers. The precious metals market moves trillions of dollars a year, yet offers buyers almost no regulatory protection. Television marketers charge double fair value for underperforming coins. Online dealers vanish after wire transfers. Sophisticated tungsten-core counterfeits fool even experienced buyers. Price structures are deliberately designed to obscure the true cost of every transaction. The knowledge gap between wanting to own gold and silver and buying them intelligently has cost ordinary people enormous sums - not because precious metals are a bad investment, but because nobody told them what to watch for. The Precious Metals Playbook fixes that. Bushnell walks readers through identifying which of four buyer types they are - and why buying the wrong products for your type is the market's single most expensive mistake. He explains exactly what to buy and what to avoid, including the bullion-vs.-numismatic distinction that will save most readers thousands on its own. He covers how to evaluate dealers whether buying online, at local shops, coin shows, or from private sellers, and reveals the pricing secrets - premiums, spreads, and round-trip costs - that almost no dealer discloses upfront. Readers learn authentication methods ranging from simple magnet tests to conductivity testing that catches counterfeits visual inspection misses entirely. The book also addresses secure storage, insurance, and estate planning, because losing metal you legitimately own is the costliest mistake of all. Finally, Bushnell tackles the question of when to buy and when to hold - without the emotional traps that destroy long-term returns. This is not speculation advice. It is the practical, unglamorous knowledge that separates buyers who build lasting wealth from those who become cautionary tales. From a dealer who has seen both - for sixty years.

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