Overview

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations--ones that build trust and human-to-human connections--enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts, and generating consistent renewal sales; methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars; ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework; and actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.

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Julie Thomas is the president and CEO of ValueSelling Associates, an award-winning sales methodology and training company. She's also a sought-after speaker, consultant, and the author of ValueSelling: Driving Sales Up One Conversation at a Time. Wendy Tremont King, a classically trained actor and accomplished puppeteer, got her start in audiobook narration as a volunteer for The Lighthouse for the Blind and has narrated over 100 audiobooks in a variety of genres. She has performed in live and recorded multi-cast audio theater productions with Pocket Universe, The One Act Players, Misfits Audio, and Shoestring Radio. Her resonant voice, wit, and generous sense of humor is described as having an authentic emotional quality. Wendy lives in Buffalo, New York, and can be found throwing stones at the Buffalo Curling Club.

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