Overview

The Power of IP Video   Unleashing Productivity with Visual Networking   Jennifer C. Baker Felicia Brych Dalke Michael Mitchell Nader Nanjiani   The definitive guide to deriving business value from IP video solutions   Using today’s rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In The Power of IP Video, a team of Cisco® experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder.   Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace®, Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence™, Cisco Digital Media Management, video surveillance, and WebEx®.   Use IP video to meet the needs of knowledge workers while reducing travel and other costs Extend IP video from the office to anywhere work takes you Identify opportunities to leverage IP video in finance, marketing, sales, manufacturing, and R&D Apply IP video in financial services, healthcare, e-learning, high tech, sports and entertainment, and other industries Use IP video to “scale” the impact of your senior executives Use rich media to systematically eliminate barriers to global collaboration while saving money Estimate the business value of visual networking applications   Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions.   Felicia Brych Dalke is marketing operations manager for Collaboration Business Services.   Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools.   Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press).   This volume is in the Network Business Series offered by Cisco Press®. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today’s most important technologies and business strategies.   Category: Networking: IP Communications Covers: IP Video

Full Product Details

Author:   Jennifer C. Baker ,  Felicia Brych Dalke ,  Mike Mitchell ,  Nader Nanjiani
Publisher:   Pearson Education (US)
Imprint:   Cisco Press
Dimensions:   Width: 10.00cm , Height: 10.00cm , Length: 10.00cm
Weight:   0.100kg
ISBN:  

9781587053429

ISBN 10:   158705342
Pages:   360
Publication Date:   05 January 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Introduction xxi   Part I Where Are We Headed? 1   Chapter 1 Quad-Play and the Curse of Interesting Times 3 Executive Summary 4 Virtualization: A Common Modus Operandi 5     Quad-Play in Virtualized Environments 6     Why Video? 7 Globalization 3.0 at Our Doorstep 7     A Rocky Ride 8     Has It Really Gotten That Flat? 9 Consumer Led: When Work Emulates Social Networks 11     From Web 2.0 to Visual Networking 12     Viral Video: The Edward R. Murrow of Our Times? 13 What Next? 14 Summary 15 End Notes 16   Chapter 2 The Way We Work 17 Executive Summary 18 Use of Video in Organizations 18 IP Video and Collaboration at Work: An Illustration 19     Find Them Now 20     Softening the Edge of Fast Turnarounds 20     Mobility: Productivity on the Go 21     Click to Call from Anywhere 22     Follow Me Around 22     From Voice to Video to Web 22     Virtual Collaboration 23     One to Many in a Matter of Moments 23     Moral of the Story 24 Making a Difference 25     Productivity When Away from the Office 25     A Family-First Workplace 26     Environmentally Friendly Workplaces 26     Rationalizing Real Estate 27     All About Nuance 27 Summary 28 End Note 28   Chapter 3 Beyond Workplaces: Video in Collaborative Workspaces 29 Executive Summary 30 How Might Collaboration Really Play Out at Work? 31     “Virtual Margaret” 32     Enter TelePresence 33     Business Implications 34 Too Many People, Too Many Trips 35 Boosting “Engagement” at Work 36     Workplace Flexibility to Reduce Healthcare Cost 37 Summary 38 End Notes 38   Part II Cisco in Play 39   Chapter 4 Scaling the CxO 41 Executive Summary 42 Your Broadcast Network 44 Direct Employee Interaction 45 Open Access 48 Accountability 49 From Innovation to Requirement 50 From Requirement to Innovation 52 Customer Interactions 55 Summary 55   Chapter 5 Cisco Finance and Investor Relations: Transforming Processes, Partnerships, and Public Perception 57 Executive Summary 58 Cisco Finance 59     Improving Organizational and Cross-Functional Alignment:         Video Improves Day-to-Day Working Relationships and         Operations 59     Developing Team Depth and Skills: Video-Enabled Training 60     Ensuring Finance Speaks with One Voice: Executive         Messaging, Global Communications 61     Providing Consistent Messaging Across Groups:         All Hands Meetings 62     Facilitating Sales While Ensuring Compliance: The Sales         Empowerment Initiative 63     Looking Ahead: Next Steps for Finance 64     Finance: Lessons Learned 67 Video Applications in Investor Relations 68     Internal Uses 68     External Applications 69     Press-Related Activity 71     Web Presence 72     Latest Applications: Looking Ahead 74     Investor Relations: Advice and Considerations 76 Summary 77   Chapter 6 Cisco Marketing: Video Accelerates Communications, Collaboration, and Time to Market 79 Executive Summary 80 Internal Uses 80     One-to-One and Small Group Collaboration 80     Staff Meetings 82     Larger Group Meetings 82 External Uses 87     Webcasts and Bannercasts 88     Video on the Web: News@Cisco Portal 89     Video Datasheets 91     Embedded Video in Websites: External Product Launches 93     Exploring New Places to Use Video: Second Life 94 Summary 95 End Note 95   Chapter 7 Optimizing a Global Engineering Organization 97 Executive Summary 98 Technical Strategy and Execution 99     Employee Communication 100     Effective Integration of Acquisitions 102 Multisite Product Development 104     Team Communication Preferences 105     Program Management and Videoconferencing 106     Project Management and Desktop Video 107     Best Practices for Multisite Product Development Using         Video/Visual Tools 109     Video and Behavior to Avoid Travel 111 Product Testing and Support 112     Product Testing During Development 112     Troubleshooting with Customers 113 Technical Training 114     The Engineering Learning Organization 114     Using Live Broadcasts to Increase Awareness         and Knowledge 116     Using Video on Demand for Technical Training 117 Summary 118   Chapter 8 Maximizing Your Human Resources Through IP Video 121 Executive Summary 122 Recruiting in a “Flat” World 122 New-Hire Orientation 123 Knowledge Transfer 126 Onsite Daycare 127 Change Management 128 Summary 130   Chapter 9 Save More, Make More: Increasing Sales Productivity with IP Video 131 Executive Summary 132 Early Drivers 132 Product Launch 134 Scaling the SME 134 Saving Time for Sales 137     “Scale the Power” 138     Next Generation 140 Summary 141   Part III Show Me the Money 143   Chapter 10 Transforming Educational Paradigms with IP Video 145 Executive Summary 146 Evolution of Video-Based Learning at Cisco 146 Video in Today’s Diverse Education Settings 148     Collaborative Learning for Career Advancement 149     Safeguarding Schools with IP Video Surveillance 151     Reaching Dispersed Learners: Mobile and Video Ready 153     Video Content Enriching the Classroom 156 Summary 159 End Notes 159   Chapter 11 Financial Services and Video: Accelerating Revenue,     Relationships, and Much More 161 Executive Summary 162 Improving the Product Rollout Process, and More, with Video 163 Bridging the Gap: Magnet Bank 166 Supporting Growth While Maintaining Corporate Culture:     Mountain America Credit Union 168 Thinking Differently About Collaboration: Wachovia 173 Summary 176   Chapter 12 The Doctor Will See You Now: Transforming     Healthcare with Video 177 Executive Summary 178 The Technology Transforming Healthcare 178 Building Expertise and Boosting Communication: Alabama     Department of Rehabilitation Services 181 Improving Employee Communications and Collaboration:     Niagara Health 182 Extending Expertise While Providing Improved Patient Care 182     Robots Enable Physicians to Be in Two Places at One Time 183     Bringing Life-Saving, Specialty Care to Rural Regions:         Ontario Telemedicine Network 185     Video Brings Critical Care to the Littlest Patients: Adena Health System 188     Beyond Videoconferencing: TelePresence Becomes the         Next Step in Telemedicine in Scotland and New Zealand 189     Improving Healthcare and Quality of Life: Afghanistan’s Telemedicine Project 191     Connecting Clinicians and Patients with Innovative Services:         California’s Healthcare Interpretive Network 192     Innovation Improves Image and Patient Care: Arras Hospital 195 Summary 197   Chapter 13 The Influence of IP Video on Other Industries 199 Executive Summary 200 Video Use in High-Tech Organizations 201     Software Developer Uses IP Video to Increase Agility and Reduce Travel 201     Executives Use Video to Clarify Partnerships 202     Service Providers Use TelePresence to Improve Internal     Communications and Provide New Service     Offerings 205 IP Video Enables New Business Models in the Real Estate     and Hospitality Sectors 210     Luxury Hotels Create Competitive Advantage Through TelePresence 211     Casinos Use IP Video to Enable Growth 212 IP Video Takes Sports and Entertainment to the Next Level 214     Sports Stadiums Are Transformed Using IP Video 217     Museums Enable New Experiences with IP Video 218     2008 Olympic Games Has Greater Coverage Through IP Video 219 Cross-Industry Effort Uses TelePresence to Connect Families 222 Summary 225 End Notes 225   Part IV No More Walls 227   Chapter 14 Opportunities in the Era of Visual Networking 229 Executive Summary 230 Beyond Web 2.0: To Visual Networking 231 Visual Networking at Work 232     Enabling E-Commerce Through Visual Networking 232     Connecting Live Through Visual Networking 233     Media Conferencing (Sharing) Through Visual Networking 234     E-Learning Through Visual Networking 235     Business Process Integration Through Visual Networking 236     Video Wikis 237     Advertising Through Visual Networking 237     Public Affairs and Government Relations Through Visual Networking 238     Games, Sports, and Virtual Environments 239     Live Feedback Through Visual Networking 240 Summary 240   Chapter 15 Collaboration Like Never Before: To Make a Difference 241 Executive Summary 242 Business Benefits and Carbon Benefits 244     How Cisco Is Cutting Emissions 244 Strategies for Making Organizations Emissions Savvy 247     Make Fewer Business Journeys 247     Decrease Commuting 248     Better Use of Office Space 249     Leveraging the Mobility Trend 250 Carbon Conscious with Clinton Global Initiative 250     Beneficiaries of Connected Urban Development 251     How CUD Works 251     Progress So Far 252 Summary 252 End Notes 253   Part V Appendixes 255   Appendix A How Cisco Uses Streaming Video for Worldwide     Corporate Events and Training 257 Background 258 Challenge 259 Solution 260 Videoconferencing 261 IP Video Telephony 262 Web Conferencing 263 Live Broadcasting and Video on Demand 263     Production Studios and Broadcast Volume 267 Results 267     Business Benefit for Cisco: Cisco ISO Company Audit 269     Benefit for Cisco: Emergency Process Implementation 270 Lessons Learned 270 Reference Documents 271 Cisco.com Resources 272 For More Information 273   Appendix B Cisco Visual Networking Index: Forecast and     Methodology, 2007—2012 275 Executive Summary 276 Global IP Traffic Growth 2006—2011 278 Consumer IP Traffic 2006—2012 279 Consumer Internet Traffic 2006—2012 280 Web, Email, and Data 283 P2P 284 Internet Gaming 285 Voice over IP 287 Video Communications 288 Internet Video to PC 290 Internet Video to TV 292 Consumer Non-Internet IP Traffic 2006—2011 294 Business IP Traffic 296 Mobile Data and Internet Traffic 298 Frequently Asked Questions 300 For More Information 302   Index 303

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Author Information

"Felicia Brych is a Client Services Manager in the Cisco Rich Media Communications organization. Jennifer Baker is a Senior Marketing Manager of Video solutions in the Cisco Solutions Marketing Organization. She leads marketing efforts around solutions like TelePresence and Digital Media Management. Mike Mitchell is currently the Director of the Rich Media Communications team at Cisco. This team is responsible for connecting business processes with the proper communication tools. Nader Nanjiani co-authored ""The Business Case for E-learning"" from Cisco Press. He currently works as Marketing Manager for Unified IP Communications at Cisco."

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