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OverviewThis book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding & Experience Design), how to align strategy, culture, governance, and metrics to consistently deliver on the brand promise (CX Strategy, Culture & Accountability, Metrics & Measurement), and how to mobilize people, processes, and creative capabilities to drive innovation and sustainable growth (Organizational Adoption & Enablement). Full Product DetailsAuthor: Ph D Mohamed LatibPublisher: Mohamed Latib, Ph.D Imprint: Mohamed Latib, Ph.D Dimensions: Width: 21.60cm , Height: 0.60cm , Length: 27.90cm Weight: 0.431kg ISBN: 9798295629693Pages: 42 Publication Date: 13 February 2026 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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