Overview

A Battle-Tested Playbook for New Venture Success By Lee Hicks Are you ready to turn your business idea into a profitable, scalable venture-without the guesswork? The New Venture Coach is your ultimate startup companion: a proven, step-by-step playbook built from over 30 years of entrepreneurial wisdom and more than 200 successful company launches. Whether you're launching your first startup or sharpening your next one, this book delivers everything you need to go from idea to impact-without wasting time, money, or momentum. Inside, you'll find actionable frameworks for: Defining a clear, compelling business idea Conducting market research that drives decisions Building your MVP and validating with real customers Raising capital with confidence Creating standout brand, marketing, and sales strategies Navigating legal, financial, and operational foundations Scaling with precision-and planning for your exit Unlike vague business advice or one-size-fits-all theories, The New Venture Coach meets you where you are and walks with you, phase by phase, from ideation through evaluation. It's more than a book-it's a mentor on the page. If you're serious about building something that lasts, this is the blueprint successful founders wish they had on Day One.

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Lee is a seasoned business leader with diverse experience across global public companies and private equity-backed technology and services organizations. His expertise spans general management, P&L, product management, marketing, business development, finance, operations, and sales. Over his career, Lee has gained deep knowledge in Merchant Services, Cybersecurity, Big Data, ERP, CRM, Healthcare Information Systems, Financial Technology, UCaaS, and M&A transactions. As the Founder & Managing Partner of Revenue One, Lee has dedicated over 25 years to helping more than 200 companies and positively impacting the lives of over 20,000 sales and marketing leaders. His industry-leading Guided Revenue Growth Methodology, Winning Adaptive Sales, has provided valuable insights into over 1 million complex buying processes, driving more than $20 billion in total contract value growth that generated more than $90B in M&A/IPO harvested value . Lee has also held key roles at global companies like SAP, Dun & Bradstreet, and Steelcase. In 2007, Lee founded C PORT Solutions, a Unified Collaboration & Telemedicine business acquired by Newell Rubbermaid in 2011 and rebranded as Rubbermaid Healthcare. Today, his telemedicine innovations continue to improve healthcare outcomes through CAPSA Healthcare. A cornerstone of Lee's success is his integration of the Birkman Method, a leading behavioral and occupational assessment, into his practices. This approach has enabled him to build high-performing teams, coach individuals across all experience levels, and inspire people to unlock their full potential-always striving to make the best even better. As a lifelong learner and an Amazon best-selling author in Sales & Marketing, Lee excels at leading resilient teams that thrive under pressure. Lee earned his BBA in Finance from The University of Georgia. With a blend of corporate discipline and entrepreneurial innovation, he joined Auburn University's New Venture Accelerator as an Entrepreneur-in-Residence in 2025 and is committed to inspiring others to live a ""Yes You Can"" life.

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