Overview

""The Merchandising of Automobiles"" offers a fascinating glimpse into the early strategies used to market and sell automobiles in the United States. Authored by Charles Coolidge Parlin, a pioneer in market research, this book provides valuable insights into the techniques employed to influence consumer behavior and drive sales in a burgeoning industry. Parlin's work explores the methods used to understand potential buyers, the evolving role of advertising, and the development of effective sales approaches. This historical account is a must-read for anyone interested in the history of marketing, the automotive industry, or the evolution of American consumer culture. Discover the roots of modern marketing practices in this seminal work. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Full Product Details

9781024933017

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available