Overview

What if caring was your greatest competitive advantage? Every year, disengaged employees cost the global economy over $400 billion in lost productivity. In The Lost Art of Giving a $#!+, a training manual for those in the sales and service industry to care about their customers, professional trainer and facilitator Frank ""FTZ"" Ziede makes a bold claim: it actually pays to care. Drawing on two decades of experience training thousands of people across some of America's most recognizable brands, FTZ has seen how positivity, gratitude, and genuine engagement transform teams. His ""positivity as a business strategy"" approach offers a practical toolkit to reignite motivation, rebuild morale, and remind people why their work matters. Through real-world stories, data-driven insights, and a refreshingly direct style, FTZ shows you how appreciation fuels performance-and how attitude impacts not just loyalty and profitability, but also mental and physical well-being. The Lost Art of Giving a $#!+ is for anyone ready to hit reset, rediscover purpose, and start showing up like they actually care. Perfect for fans of Will Guidara's Unreasonable Hospitality and Simon Sinek's Leaders Eat Last, The Lost Art of Giving a $#!+ delivers a jolt of optimism and a blueprint for turning everyday service into a meaningful act of leadership-because in business and in life, it pays to give a $#!+.

Full Product Details

9781774586693

Table of Contents

Reviews

""Frank Ziede makes it impossible to ignore a simple truth: When leaders give a damn, everything changes for the better. Essential reading and a training manual for customer experience leaders, people managers, and employees."" Stephen Shedletzky, leadership podcaster, speaker, and author of Speak-Up Culture ""In a time when detachment at times become the norm, Frank Ziede reminds us that caring still matters. He makes a powerful case that giving a damn about our work, our people, and the impact we make is not a weakness but a leadership strength. A timely reminder that care, paired with courage, is one of the most powerful forces we have."" Claude Silver, chief heart officer at VaynerX and author of Be Yourself at Work ""If you want to understand the fundamentals of building loyal customers, leading your people so they want to drive your business (not have to), and creating a high-performing legacy team, this is your next read."" Tina Frey, training manager, HR director of a high-line automotive brand, and author of The ART of Facilitation ""Emotional connection is the currency of modern business. When employees give a $#!+, customers don't just buy, they belong. This book challenges leaders to build cultures where caring isn't optional-it's operational."" Arthur Zards, founder of Swarm Effect(R), TEDx organizer, and speaker coach ""If you read and embrace the myriad tokens of wisdom found in this book, I am convinced the world will see you as a better person and a more effective leader."" Dave Sweet, founder of automatic ""Frank Ziede reminds us that at the center of every successful organization, strategy, and decision is a real person whose needs deserve our full attention. Ziede's voice is genuine, his perspective is grounded in experience, and his message is one leaders everywhere would do well to embrace."" Tom Van Raaphorst, head of learning and development at a mass transit provider

Author Information

Frank ""FTZ"" Ziede is a professional trainer and facilitator with real world retail experience and over two decades of training for over a dozen different brands, including BMW, MINI, Tesla, Lexus, Honda, Toyota, Sub-Zero, Colgate, and countless others. Having started in retail at the age of 19, FTZ understands what the retail experience is really like and what it takes to make it go from good to great. And his experience as a filmmaker, actor, performer, dancer, and choreographer in the world of hip-hop has given him a unique perspective on how art factors into the corporate training world. Now the CEO of Common Ground Consulting LLC, a facilitation company focused on finding the common ground between not only the facilitator and the participant, but also the participant and the material, FTZ has also helped brands like Northrop Grumman, Coach, and Amtrak. He lives in Chicago with his wife, son, and their dog, Copper. He's a die-hard Lakers fan who loves movies and Dr Pepper.

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