Overview

"""The Law Firm Growth Machine"" provides actionable insight and a compassionate reality check for attorneys seeking to build a predictable, profitable, and growing practice despite mounting industry challenges. Leveraging the expertise of seasoned consultants after years of high-end, custom engagements, the author provides readers with effective solutions for increasing revenue, enhancing reputation, and competing in a saturated market all while improving efficiency and accelerating growth. This proven system future-proofs today's law firm amidst significant disruptions in the legal industry including the Fourth Industrial Revolution, changes to Rule 5.4, the rise of Digital Natives, and the influx of hedge fund capital. The author challenges lawyers to think like a CEO to optimize their machine and identify opportunities to grow their business with purpose and passion. This book is a must-read for lawyers who are tired of struggling to build a profitable law practice and want to turn their expertise into a thriving business that generates more opportunities, signs more clients, and fuels future growth with every client interaction."

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Kerri Coby White is CEO of KerriJames, LLC and author of the book The Law Firm Growth Machine. KerriJames is a growth consultancy advising law firms and implementing custom growth systems backed by powerful data analytics reporting in some of the most competitive markets coast to coast. Recently, KerriJames codified what they've learned from their high-end consulting experiences and condensed it into an affordable, proven, step-by-step method for helping smaller and stalled practices reach the next level. We call this method the Law Firm Intelligence Loop(TM).Kerri has been serving the legal industry in business development for more than a decade, merging her consulting firm with that of James Brooks and forming KerriJames, LLC in 2019. While James brought to the business a wealth of analytical expertise and digital marketing experience, Kerri brought a passion for network-building, client service, communications, and business development. Together they provide a model for firms seeking to leverage the best of both approaches while building systems and executing strategies that drive growth.A graduate of NYU's Steinhardt School and a member of the board at Trusted Legal Partners, Kerri works with new attorneys to develop skills and practices that grow their professional brand and increase case acquisition. She frequently speaks on the subjects of intake, growth strategies and systems, data and AI, as well as the small, consistent strategies that, compounded over time, result in deeply satisfying careers.

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