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OverviewGreat companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations- disruptive technologies that create the products and opportunities of the future.Radical thinking...and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success. Full Product DetailsAuthor: Clayton M. Christensen , Don LesliePublisher: Recorded Books on Brilliance Audio Imprint: Recorded Books on Brilliance Audio Edition: Abridged Dimensions: Width: 14.00cm , Height: 1.30cm , Length: 17.80cm Weight: 0.068kg ISBN: 9781501260049ISBN 10: 1501260049 Publication Date: 28 July 2015 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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