Overview

Seoul has so much more to offer than K-pop and kimchi. It's a sprawling, multicultural metropolis. In order to experience the authentic side of the Korean capital, you'll want the inside scoop from a local. The HUNT team has donned their curatorial colored glasses and carefully selected around 100 unique local businesses that range from brand spankina (TM) new to deeply patinated and way off the beaten track, funky and unexpected to chic and shiny. We'll help you navigate and unearth Seoul's hidden gems and local favorites. Over the last decade, our award-winning guides have become the go-to source for a worldwide community of locals and travelers who seek out genuine, intriguing independent businesses.

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The Hunt will open up your eyes to a whole new world. We love how every venue is independently owned - no chain restaurants or established brands here. Esquire magazine

Author Information

Monica Williams is an American-born journalist who makes her home in central Seoul. She first moved to Korea to teach English in a farming community and learned how to order pizza (with no corn) in Korean in rapid time. When she's not eating her way around the city, she's likely kicking back at the nearest bath house.

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