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OverviewFull Product DetailsAuthor: Ke Xue , Sherry Xueer Yu , Mingyang YuPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: 1st ed. 2022 Weight: 0.409kg ISBN: 9789811940958ISBN 10: 9811940959 Pages: 250 Publication Date: 18 November 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1 The Beginning of Public Relations in China (1978-1987).- 2 Expansion of Public Relations in China (1988-1996).- 3 The Growth of Public Relations in China (1997-2011).- 4 Development of Public Relations in China (2012-2018).ReviewsAuthor InformationProfessor Ke Xue is the Director of the Department of Journalism and Communication, Vice Dean of the USC-SJTU Institute of Cultural and Creative Industry, and Director of the Center for Internet Communications and Development at Shanghai Jiao Tong University. Her focus areas include Internet communications and public relations. She serves on the academic committee of the China Public Relations Association. She has published more than 30 books and over 50 papers in SSCI, CSSCI and EI journals, and has received seven national and state-level grants in the past five years. Professor Mingyang Yu is the Director of the Center for Brand Strategy Studies at Shanghai Jiao Tong University and the Vice Chair and Director of the Academics Committee of the China Public Relations Association. His focus areas include branding strategy, brand management and public relations. He has published over 100 papers and books. Tab Content 6Author Website:Countries AvailableAll regions |
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