Overview

An original discussion of how to find exciting competitive opportunities by reexamining how you do business For decades, business leaders have chased advantage through efficiency, innovation, and scale. But a deeper truth has emerged: no company can thrive in a society that is failing. After World War II, Western democracies invested boldly in trust, fair capitalism, and education—three engines that unleashed prosperity across the free world.  Today, those engines are seizing. Trust in institutions has collapsed. Economic fairness is eroding. Education—the foundation of innovation and progress—has become unaffordable and unequal. As democracy falters, the very marketplace that business depends on is destabilizing. The era of societal bankruptcy has arrived. Yet within this crisis lies extraordinary opportunity. In The Future of Competitive Advantage, bestselling author and business futurist Doug Stephens lays out an inspiring new blueprint for succeeding in an age of uncertainty. He reveals how radical trust, fairness in action, and collective intelligence are not soft ideals but hard strategies—the next generation of business superpowers. Stephens argues that by defending democracy, companies will secure their customers, empower their people, and strengthen their brands—creating a future where doing good is not a trade-off, but the ultimate competitive advantage. A New Lens on Prosperity — Discover the powerful historical connection between trusted democracy, fair capitalism, and universal education—and how these forces once ignited the greatest era of shared prosperity in history. The Warning Signs — Uncover the economic, social, and political currents now eroding these foundations—and the hidden risks they pose to every business sector. The Strategic Opportunity — Learn why today’s leaders who actively defend democracy will unlock the next great wave of competitive advantage. The Blueprint for Action — Follow a clear, step-by-step business plan for strengthening democracy while amplifying investor confidence, employee commitment, customer loyalty, and brand integrity. The Future of Competitive Advantage is more than a book – it’s a business plan to save your customers, your company the democracy your business depends on.

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9781394364978

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DOUG STEPHENS is the Founder of Retail Prophet, a global consultancy, and one of the world’s leading retail and consumer futurists. A nationally syndicated retail columnist for CBC Radio and a top global retail influencer, Stephens has spent over 20 years in retail holding senior international leadership roles. He is the author of three internationally bestselling books translated into four languages and prescribed in respected global business schools. His strategic insights have influenced Fortune 500 brands including IKEA, Nike, Coca-Cola, Louis Vuitton, and L'Oral.

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