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Author:   Richard Morris (University of Brighton, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
ISBN:  

9781350398856

ISBN 10:   1350398853
Pages:   192
Publication Date:   23 February 2023
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

1. Product research Designing for people Case study: Tord Boontje Product requirements Case study: Jonathan Ive Defining needs Case study: Thomas Heatherwick Chapter summary and assignments 2. Product concepts Generating ideas Case study: Wayne Hemmingway Nurturing ideas Case study: Naoto Fukasawa Recognizing design trends Case study: Luigi Colani Chapter summary and assignments 3. Product development Concept selection Case study: Royal Philips Functionality Case study: d3O Form Case study: Matthew White Chapter summary and assignments 4. Production Pre-production Case study: Assa Ashuach Manufacturing Case study: Tom Dixon Operations Case study: Salter Chapter summary and assignments 5. Product launch Roll out Case study: Sir James Dyson Sales Case study: Vertu Chapter summary and assignments Conclusion Glossary Further Resources Further Reading Index

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Author Information

Richard Morris is the course leader for the four product design based degree programmes at the University of Brighton, UK and leads the Brighton Creativity Centre, UK.

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