Overview

Marketing is broken into pieces. This book puts it back together. The Dark Smarts: The End to End of Marketing is a definitive guide for marketers, founders, and leaders who want clarity in a discipline overloaded with tools, tactics, and noise. Instead of treating insight, creativity, brand, performance, and metrics as separate specialisms, this book connects them into one practical, end-to-end system. It brings together the core thinking from the Dark Smarts of Marketing series-From Insight to Influence, Direct Marketing, Creativity: Own Your Edge, Brandology, and Performance Marketing-with an entirely new and essential addition: The Dark Smarts of Marketing Metrics. The result is a clear, commercially grounded view of how marketing actually works when every part supports the next. This is not a tactics manual or a trend report. It's a sharp, simplified framework for better judgement-showing how to move from understanding people, to influencing behaviour, to building brands, driving performance, and measuring what truly matters. Written for real-world application, The Dark Smarts: The End to End of Marketing cuts through hype and complexity to give you the thinking behind effective marketing, so you can make better decisions, faster, with confidence.

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