Overview

What does it really take to turn a small family shop into a thriving, modern enterprise?Dukandaar Se Corporate Tak Ka Safar is a powerful, real-world account of how traditional family businesses can evolve, adapt, and grow in a rapidly changing world. Through honest stories from the shop floor, this book explores the struggles, doubts, and breakthroughs faced by second-generation entrepreneurs who inherit not just a business, but responsibility, expectations, and legacy.From managing daily cash flow and customer relationships to embracing structure, branding, and long-term vision, this book bridges the gap between traditional dukandaari and organized corporate thinking.More than a business guide, this is a story of resilience, identity, and transformation-showing that every great enterprise can begin behind a small counter.

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9798950206009

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Prateek Jain is an entrepreneur whose journey reflects persistence, resilience, and grounded learning. Raised in Delhi, he developed his early business instincts by working alongside his father in an automobile spare parts shop, gaining hands-on experience in customer relationships, inventory management, and supplier negotiations.He holds an MBA from IMT Nagpur and has completed executive education at IIM Calcutta. In 2016, he made the bold decision to leave a stable corporate career and join his family business, starting from a small shop in Gurgaon and managing operations single-handedly.Between 2016 and 2021, he focused on stabilizing the business and building strong industry relationships. In 2021, the company broke even and was formally incorporated, marking the beginning of structured growth. Through his venture, CarTrends, Prateek continues to build a scalable automobile ecosystem, blending traditional business strengths with modern systems while advocating that shopkeepers are true entrepreneurs.

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