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OverviewFull Product DetailsAuthor: Martina Toni , Giovanni MattiaPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2022 Weight: 0.159kg ISBN: 9783031163425ISBN 10: 3031163427 Pages: 99 Publication Date: 29 October 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationMartina Toni is a Postdoctoral Researcher in Marketing at Roma Tre University, Italy, at the Department of Business Studies. Her research interests focus on studying the impact of innovation and technology application in several contexts, such as healthcare, tourism and transport. Her expertise includes the analysis of consumer experience, behavior and perception by integrating qualitative and quantitative methods. Giovanni Mattia is Associate Professor at Roma Tre University, Italy, in the Department of Business Studies where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumption. He has been principal investigator of several research projects. Tab Content 6Author Website:Countries AvailableAll regions |
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