Overview

The Communications Golden Hour(R) is the authoritative guidebook for public and private sector executives, public information officers and public relations professionals on planning, practicing, and disseminating public information. The all-new second edition includes fully updated case studies and best practices that guide communicators how to: Organize resources and response Streamline actions to focus on what matters most Craft clear messages that work Includes step-by-step guides and templates to help communicate quickly, accurately, and effectively in urgent situations. THE COMMUNICATIONS GOLDEN HOUR: The Essential Guide to Public Information When Every Minute Counts captures what Doug Levy and dozens of other experienced public information officers have learned the hard way in crises and emergencies of all kinds. With lessons from those who have been on the front lines and in the headlines, the all-new second edition teaches both government and corporate communicators how to be ready for anything. COMPLETELY UPDATED IN 2023 with case studies on the Covid-19 pandemic, racial justice protests, and major disasters like the Florida building collapse.

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9781732065956

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