Overview

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, ""What are you, an idiot? Selling shoes? How is this even worth trying?"" This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here. Eastbay was a company ahead of its time that mastered mail-order selling before Amazon existed. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs. Sneakers are a global obsession, and it all started here, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

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Art Juedes is cofounder, with Rick Gering, of Eastbay, the iconic company and magazine that reached millions and became the first global reseller of sneakers and all things sports. Art and Rick sold Eastbay to Foot Locker in 2003 for $146 million. They now split their time between Naples, Florida, and Manitowish Waters, Wisconsin, where they spend as much time as possible with their wives, children, and grandchildren. Rick Gering is cofounder, with Art Juedes, of Eastbay, the iconic company and magazine that reached millions and became the first global reseller of sneakers and all things sports. Rick and Art sold Eastbay to Foot Locker in 2003 for $146 million. They now split their time between Naples, Florida, and Manitowish Waters, Wisconsin, where they spend as much time as possible with their wives, children, and grandchildren. Sean Pratt (AEA/SAG/AFTRA) has been a working professional actor in the theater, film, TV, and voice-overs for twenty-five years. He has been an audiobook narrator for seventeen years, has recorded over 700 books in almost every genre, and has received eight AudioFile magazine Earphones Awards and four Audie Award nominations from the Audio Publishers Association. For the last ten years, Sean has been helping actors, both students and professionals, to understand the complexities of the BIZ as well as reinvigorate and refocus their careers through his easy-to-understand, dynamic concepts.

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