Overview

Most business leaders know they must embrace AI, but are they asking the right questions? The step from ""Should we deploy AI"" to ""How do we do it"" is not far enough. Like digital transformation, AI transformation will be an ongoing, multi-year process that fundamentally reshapes every aspect of business and society. The AI Ultimatum provides business leaders with critical thinking frameworks and practical guidance to navigate successive waves of AI innovation through 2035. Unlike tactical guides focused on today's tools, this book helps leaders think and plan how AI can transform their business in different ways in the short, mid and long term. Key Questions Addressed: How do we ignite a culture of experimentation, innovation, and high growth based on AI transformation? How do we build a portfolio of AI projects that balance risk, ambition, and reward? What data is needed today to fuel tomorrow's AI-powered innovations? When should we build versus buy AI capabilities? How do we elevate performance using process orchestration to optimize human-machine intelligence? How do we evolve our workforce in the era of agentic AI, where autonomous ""digital employees"" work for electrons instead of dollars? Which AI use cases will deliver the highest ROI today and tomorrow? How do we prepare for successive waves of AI innovation even as we deploy today's solutions? Through extensive research and practical case studies, this book will enable leaders to navigate multiple waves of AI innovation while maintaining strategic flexibility and operational excellence. It offers both immediate tactical guidance and long-term strategic vision, helping organizations thrive in an era of unprecedented technological change.

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Steve Brown is an AI futurist, keynote speaker, and innovation strategist. Former executive at Google DeepMind and Intel, he guides organizations to harness generative AI, autonomous agents, and digital transformation to drive growth, productivity, and next-generation business value.

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