Overview

A timely, practical guide to AI-its strengths, weaknesses, and real-world applications-for business professionals and policymakers. A timely, practical guide to AI-its strengths, weaknesses, and real-world applications-for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns-and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI- its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Full Product Details

Author:   Caleb Briggs ,  Rex Briggs
Publisher:   MIT Press Ltd
Imprint:   MIT Press
Weight:   0.369kg
ISBN:  

9780262053969

ISBN 10:   0262053969
Pages:   264
Publication Date:   03 March 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Foreword Greg Stuart Preface Introduction Part 1 - The Fundamentals of Artificial Intelligence 1 - Artificial Intelligence Is Not Human Intelligence 2 - How AI Fits Patterns 3 - How AI Uses Gradient Descent 4 - Edge Cases, Compression, and the Limits of Associative Intelligence 5 - Precision, Input Control and the Rationale for Decisions 6 - Assessing Risk in AI Applications Part 2 - Opportunities, Risks, Countermeasures, and Critical Questions 7 - Case Studies in AI: The AI Revolution in the Sales and Marketing 8 - Case Studies in AI: Translations, MRIs, Fraud Detection, Autonomous Vehicles, and Labor 9 - Case Studies in AI: Using AI to Trade in Markets 10 - Cases Studies in AI: Bias in Facial Recognition, Hiring and Advertising 11 - The Conundrum Acknowledgements Notes Index

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Author Information

Caleb Briggs began coding at 10 and developing AI at 14. He has created several AI applications from scratch, building experience in genetic algorithms, machine vision, natural language, and more. Caleb is currently studying pure math and computer science at Reed College in Portland, Oregon. Rex Briggs is an award-winning AI and data expert who holds five patents and has helped build multiple AI businesses. He currently serves as subject matter expert in AI for the marketing trade association MMA Global. He is the coauthor of What Sticks and the author of SIRFs-Up.

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