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OverviewWhy you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad! Full Product DetailsAuthor: Tony Hertz , Tony HertzPublisher: Panoma Press Imprint: Panoma Press Edition: Unabridged edition ISBN: 9781784523152ISBN 10: 1784523151 Publication Date: 26 October 2017 Audience: General/trade , General Format: Downloadable audio file Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction A bit about me The starting point Secret #1 - Find a Feeling Secret #2 - Begin with a Picture Secret #3 - Think About The Person Secret #4 - One Ad, One message Secret #5 - Stand in a Different Place Secret #6 - Characters Not Voices Secret #7 - Produce with Passion The Wrap Up What people have said about Tony's Workshops The ScriptsReviewsAuthor InformationTony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. Tony's acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world's major advertising festivals. He's twice been on the Cannes Lions radio jury as well as many others, and remains the world's only winner of both Yellow and Black D&AD Radio Pencils. Tony is based in the Philippines and travels extensively. Tab Content 6Author Website:Countries AvailableAll regions |
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