The 60% Potential: Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption
Author:   Johanna Gollnhofer ,  Jan Pechmann
Publisher:   Campus Verlag
ISBN:  

9783593521060


Pages:   256
Publication Date:   15 January 2026
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The 60% Potential: Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption


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Full Product Details

Author:   Johanna Gollnhofer ,  Jan Pechmann
Publisher:   Campus Verlag
Imprint:   Campus Verlag
Dimensions:   Width: 13.80cm , Height: 1.80cm , Length: 21.70cm
Weight:   0.399kg
ISBN:  

9783593521060


ISBN 10:   3593521067
Pages:   256
Publication Date:   15 January 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Author Information

Dr. Johanna Gollnhofer is associate professor of marketing at the University of St. Gallen, and on LinkedIn, she publishes the Green Marketing newsletter. Jan Pechmann is a consultant, entrepreneur, and founder of the agencies Diffferent and BAM! Bock auf Morgen, which advocates for sustainable marketing. He is also the initiator of the Marketing for Future Award.

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