Overview

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands. In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand. Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning. A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.

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9781968339920

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Author Information

Dr. Mark Young is the CEO and founder of Jekyll+Hyde Labs, one of the nation's leading advertising agencies for consumer-packaged goods. He is in his fourth decade of being a brand accelerator for over 200 consumer-packaged goods. He has been responsible for billions in consumer sales and helping to engineer company exits now measured in the billions. Young had his first job in the advertising industry by the age of 12 and launched his first successful product into mass retail by the age of 13. He has previously authored HYPNO-TISING: The Secrets & Science of Ads That Sell More and is the host of the podcast CPG Insiders. Young lives in Michigan and Florida with his wife Summer.

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