Overview

Learn how Roger Newton, the co-discoverer of Lipitor, made an internal sale against all odds that championed the world's all-time best-selling drug. Meet Mark Roesler, CEO of CMG Worldwide, a firm that represents Elvis Presley, James Dean, Marilyn Monroe and hundreds of other departed celebrities. Gain valuable advice from storytellers Martin Shafiroff, America’s number-one financial advisor; Bob LaMonte, a super sports agent who specializes in representing NFL head coaches; Dave Liniger,CEO of RE/MAX... It doesn’t matter if you’re a novice, a seasoned professional, or a high-powered CEO—your success depends on how well you sell your product, your service, your idea, yourself. Seasoned salesmen Robert L. Shook and Barry Farber interviewed top salespersons across a variety of industries and have written a collection of fascinating stories, each offering a lesson, valuable insight, or nugget of wisdom that will enhance your selling skills and boost your sales production. As you read these first-person narratives, you will feel as if they are talking directly to you, revealing valuable details behind their greatest sales moves, and imparting priceless lessons on how to sell your way to success. Most important, you can put their valuable insights to immediate use to boost your career.

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9781599185026

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Reviews

<br>For more than two decades, Barry Farber has been bringing successful sales strategies to companies like mine. They all rely on two important elements - simplicity and creativity and this book has both.<br>--Arthur Wagner, President and Co-Founder, Active International <br>Farber and Shook use real-life success stories to demonstrate the best techniques to cut the clutter and strategically engage decision makers in a meaningful way to capture business. Their examples are ones every sales professional can execute and clearly show how thinking out of the box and really taking the time to understand your client's needs can make a world of difference in growing your business.<br>--Bonnie Habyan, Executive Vice President of Marketing, Arbor Commercial Mortgage <br>Farber and Shook combine their real world sales experience and entertaining stories with the top sales experts so anyone in any profession can benefit. Fast read and practical tips you can use right away.<br>--Bill Carigan, Vice President of Strategic Markets, Cintas Corporation <br>Farber has produced another hard-hitting gem that anyone serious about selling must read.<br>It is years of real-world sales experience captured in an entertaining and useable guide.<br>--Jim Coriddi, VP, Dealer Division, Ricoh U.S. <br>Success Secrets of Sales Superstars offers a great collection of stories that are both engaging and memorable. Regardless of your industry or level of sales experience, you will find inspiration in this book. As Barry and Robert note - everybody sells.<br>--Isadore Sharp, Founder and Chairman, Four Seasons Hotels and Resorts <br>A picture paints a thousand words and a story paints the road map. Farber and Shook deliver a powerful message on how building relationships, adding value, listening and execution will change the way you sell and get results. Great read.<br>--Dimitrios Smyrnios, President, Nestle Dreyer's Ice Cream Company <p>I've always believed that the best saleso

Author Information

Robert L. Shook is a New York Times best-selling author and one of America's premier business writers. He is the author of 57 books. His one work of fiction, The Pep Talk, will be released in 2014 as a feature movie. Prior to becoming a full time author, Shook spent 17 years in sales and sales management in the insurance industry. Barry Farber has been consulting corporations, business owners, professional athletes, and entertainers helping them breakthrough and land more deals. He has authored 11 books with more than one million copies sold.

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