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OverviewFull Product DetailsAuthor: Deborah A. Silverman (SUNY Buffalo State College, USA) , Ronald D. SmithPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: 7th edition Weight: 1.133kg ISBN: 9781032391168ISBN 10: 1032391162 Pages: 510 Publication Date: 14 March 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews“If you’re looking for a communication planning resource, then Strategic Planning for Public Relations is your text. It’s ideal for both students and professionals looking to enhance their knowledge of the campaign development process; a process that, when executed effectively, reinforces public relations as a strategic discipline and critical business management function.” Jennie Donohue, University of Massachusetts Amherst, USA. “Silverman’s masterful revisions of a PR classic take a seminal textbook to higher heights.” Seow Ting Lee, University of Colorado Boulder, USA “It provides very extensive, thorough and comprehensive information necessary for public relations campaigns. A useful worksheet/checklist for students to use is a nice bonus.” Yeonsoo Kim, Ph.D., APR., The University of Texas at Austin, USA. Author InformationDeborah A. Silverman is Chair and Associate Professor in the Department of Communication at SUNY Buffalo State University, U.S.A. She is Accredited in Public Relations and a member of the Public Relations Society of America's College of Fellows. Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at SUNY Buffalo State University, U.S.A. He was Accredited in Public Relations. Tab Content 6Author Website:Countries AvailableAll regions |