Overview

The Startup Self Check is a practical reset for aspiring founders. Before business plans, funding, or growth strategies, there are decisions most founders never stop to examine: why they want to build, what they can realistically support, and what kind of business actually fits their life and skills. This book focuses on those decisions. Through structured reflection and clear frameworks, The Startup Self Check helps you identify blind spots, test assumptions, and clarify whether now is the right time-and the right way-to build. The goal is not to talk you into starting a company, but to help you start with open eyes if you choose to move forward. This is Book 1 in the Startup Foundations series.

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Author Information

Brent Whistler is the founder of Bootstrap Factory LLC, makers of the BuildRunKit. He has worked inside large organizations, built and run small businesses in the United States and Latin America, and spent years watching what actually works and what fails when people try to build companies. He is a practitioner who has written software, managed operations, navigated constraints, and learned firsthand that clarity matters more than credentials. His experience spans corporate environments, early-stage ventures, and the uncomfortable middle ground where most real businesses live.

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