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Overview"This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. This quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators, with sports betting ads and on-screen odds now routinely appearing in sportscasts. Long-form sports documentaries have become popular with both fans and general viewers, often highlighting a fascination with ""firsts""--rooted in notions of human conquest over nature--that has remained an important source of sports mythmaking. " Full Product DetailsAuthor: Ray GamachePublisher: McFarland & Co Inc Imprint: McFarland & Co Inc Edition: 2nd Revised edition ISBN: 9781476692289ISBN 10: 1476692289 Pages: 277 Publication Date: 31 March 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRay Gamache is a retired professor of journalism, having taught for more than 35 years. His articles have been published in American Journalism, the Journal of Sport Media, and Aethlon: The Journal of Sport Literature, among others. Tab Content 6Author Website:Countries AvailableAll regions |