Social Media Entrepreneurship in Saudi Arabia: A Digital Ethnography of Women Entrepreneurs on Instagram
Author:   Abeer Bajandouh (University of Leicester, UK)
Publisher:   Emerald Publishing Limited
ISBN:  

9781806867349


Pages:   272
Publication Date:   08 June 2026
Format:   Hardback
Availability:   In Print   Availability explained
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Social Media Entrepreneurship in Saudi Arabia: A Digital Ethnography of Women Entrepreneurs on Instagram


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Author:   Abeer Bajandouh (University of Leicester, UK)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.491kg
ISBN:  

9781806867349


ISBN 10:   1806867346
Pages:   272
Publication Date:   08 June 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1. Introduction and Contextualising the Study Chapter 2. Theoretical Framework: Digital Visual Labour Chapter 3. Methodology: Research Design and Research Techniques Chapter 4. External Opportunities and Structural Constraints for Women Entrepreneurs Chapter 5. Women Navigating Structural Constraints Towards Empowerment and Emancipation Chapter 6. Conclusion

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Author Information

Abeer Bajandouh is a Researcher with a PhD in Media Studies and Communication from the University of Leicester, UK, with a demonstrated history of working in the Media industry. She holds a BA in Mass-Comm—journalism from King Abdulaziz University in Saudi Arabia, and an MA in Arts from Kingston University London, UK. Her research interests focus on the digital visual labour of women entrepreneurs, women’s studies, and social media. She participated in international conferences and art exhibitions.

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