Overview

""Selling Mrs. Consumer"" is a pioneering work in the fields of marketing and consumer psychology, focusing on the immense economic power of the American housewife in the early 20th century. Authored by Christine McGaffey Frederick, a trailblazer in home economics and efficient household management, the book serves as a comprehensive guide for manufacturers and advertisers seeking to understand and capture the female market. Frederick argues that women are the primary decision-makers in the household economy, controlling the vast majority of family spending. The text provides a detailed analysis of the ""Mrs. Consumer"" persona, exploring her motivations, purchasing habits, and the social pressures that influence her choices. It bridges the gap between the domestic sphere and the industrial world, advocating for better product standards and more honest advertising practices. By applying the principles of scientific management to the home, Frederick offers a unique perspective on the intersection of domesticity and capitalism. This work remains a crucial historical document for understanding the evolution of modern consumer culture and the foundational strategies used to market products to women. It is an essential read for those interested in advertising history, women's studies, and the development of American commerce. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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9781025752372

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