Overview

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach sales in today’s dog-eat-dog world. There are few professions as competitive and cutthroat as sales. Faced with daily rejections and the pressure of impending quotas, successful salespeople are those who have the proper strength, grit, and knowledgeable strategies to rise above the competition. Lance Tyson’s Selling Is an Away Game will immerse sales professionals in the mindset of the buyer and foster new strategies and tactics to help them become stronger and more effective salespeople.  With over twenty years of sales experience, Lance knows what it takes to succeed in the industry and has compiled his knowledge into this definitive handbook to help companies and individuals increase sales production, shorten sales cycle time, reduce cost of sale, and develop talent.

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9781636984421

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A #1 Wall Street Journal and USA Today Best-selling author, Lance Tyson is the president and CEO of Tyson Group, an Inc. 5000, award-winning, high-performance sales training and consulting firm. Over the past two decades, Lance has followed his passion for developing strong business leaders and salespeople by tapping into his natural ability to connect with others and foster an environment for learning and coaching. With more than thirty years as an expert sales negotiator and persuasion consultant for major brands including the Dallas Cowboys, Eli Lilly, Madison Square Garden, Fenway Sports Management, Mercer, Turner Construction, New York Yankees, Boston Red Sox, and the San Francisco 49ers, Lance specializes in generating measurable results due to his evidence-based approach to the subtleties—and the power—of the human-to-human connection. As the trusted advisor to numerous executive management teams, he has had the privilege of consulting on complex negotiation strategies for multibillion-dollar naming rights and sponsorship deals for some of the nation’s most prominent organizations. Lance is a highly sought-after thought leader whose writings are regularly featured in Forbes, Fast Company, and Selling Power. His best-selling books include The Human Sales Factor and Igniting Sales EQ. Lance resides in Dublin, Ohio, with his wife and three sons.

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